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The Advertising Business: Operations, Creativity, Media Planning, Integrated
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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications Paperback - 1999 - 1st Edition

by John Philip Jones

From the publisher

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.

The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single knowledge bank′ of theory and practice for advertising students and professionals.

First line

I began thinking about agency management early in my career.

Details

  • Title The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
  • Author John Philip Jones
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 560
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc
  • Date 1999-02-10
  • ISBN 9780761912392 / 0761912398
  • Weight 1.64 lbs (0.74 kg)
  • Dimensions 9 x 6 x 1.14 in (22.86 x 15.24 x 2.90 cm)
  • Library of Congress subjects Advertising, Advertising - United States
  • Library of Congress Catalog Number 98-40120
  • Dewey Decimal Code 659.1

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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

by Jones, John Philip

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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications

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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications

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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications

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