ADVERTISING COPYWRITING - seventh edition,
by Philip Ward Burton
- Used
- Hardcover
- Condition
- Book in VERY GOOD condition
- Seller
-
McCrae, Victoria, Australia
Payment Methods Accepted
About This Item
NTC Business Books, Lincolnwood, Illinois - 1990 hardcover, 8¾" x 11¼", with illustrated board covers Book in VERY GOOD condition This fully-revised seventh editiom is the most thorough copywriting text available. From low budget local Advertising to big-budget national television spots, learn to create headlines that sell and master the art of writing powerful, sales-clinching body copy for large and small markets in many industries and many media. It provides updated illustrations, storyboards, and photos to keep you current on today's most effective advertising techniques. As packed book weighs 1½kgs (3¼lbs), slightly higher than usual shipping costs may apply.
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Details
- Bookseller
- Pegasus Book Orphanage (AU)
- Bookseller's Inventory #
- 40450
- Title
- ADVERTISING COPYWRITING - seventh edition,
- Author
- Philip Ward Burton
- Format/Binding
- Hardcover, 8¾" x 11¼", with illustrated board covers
- Book Condition
- Used - Book in VERY GOOD condition
- Binding
- Hardcover
- Publisher
- NTC Business Books, Lincolnwood, Illinois -
- Date Published
- 1990
- Pages
- 350 pages
- Keywords
- Communications Advertising Marketing Creative Writing Headlines Sales promotion Colour Artwork Photography Television Advertising ads Direct Mail
Terms of Sale
Pegasus Book Orphanage
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Pegasus Book Orphanage
Biblio member since 2016
McCrae, Victoria
About Pegasus Book Orphanage
On-line bookstore operating for 20+ years.