![Advertising For Dummies](https://d3525k1ryd2155.cloudfront.net/h/923/971/1587971923.0.l.jpg)
Advertising For Dummies Paperback / softback - 2007 - 2nd Edition
by Gary Dahl
- New
- Paperback
Description
Standard delivery: 7 to 12 days
Details
- Title Advertising For Dummies
- Author Gary Dahl
- Binding Paperback / softback
- Edition number 2nd
- Edition 2
- Condition New
- Pages 336
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, Hoboken, NJ
- Date 2007-01-01
- Illustrated Yes
- Features Glossary, Illustrated, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # ria9780470045831_inp
- ISBN 9780470045831 / 0470045833
- Weight 1.1 lbs (0.50 kg)
- Dimensions 9.1 x 7.4 x 0.7 in (23.11 x 18.80 x 1.78 cm)
- Library of Congress Catalog Number 2006936762
- Dewey Decimal Code 659.1
About Ria Christie Collections Greater London, United Kingdom
Hello We are professional online booksellers. We sell mostly new books and textbooks and we do our best to provide a competitive price. We are based in Greater London, UK. We pride ourselves by providing a good customer service throughout, shipping the items quickly and replying to customer queries promptly. Ria Christie Collections
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
From the publisher
From the rear cover
The fun and easy way(R) to create effective ads and increase your profits
Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums -- from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should -- and shouldn't -- use shortcuts to save costs.
Discover how to
- Set a realistic ad budget
- Define and position your message
- Identify and target your audience
- Create great ads for every medium
- Make an emotional connection
- Use "ad speak" effectively