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Advertising For Dummies

Advertising For Dummies Paperback / softback - 2007 - 2nd Edition

by Gary Dahl

  • New
  • Paperback

Description

Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-t
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Details

  • Title Advertising For Dummies
  • Author Gary Dahl
  • Binding Paperback / softback
  • Edition number 2nd
  • Edition 2
  • Condition New
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Hoboken, NJ
  • Date 2007-01-01
  • Illustrated Yes
  • Features Glossary, Illustrated, Index, Price on Product - Canadian, Table of Contents
  • Bookseller's Inventory # ria9780470045831_inp
  • ISBN 9780470045831 / 0470045833
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 9.1 x 7.4 x 0.7 in (23.11 x 18.80 x 1.78 cm)
  • Library of Congress Catalog Number 2006936762
  • Dewey Decimal Code 659.1

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From the publisher

Includes index.

From the rear cover

New info on buzz, publicity, and word-of-mouth advertising

The fun and easy way(R) to create effective ads and increase your profits

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums -- from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should -- and shouldn't -- use shortcuts to save costs.

Discover how to

  • Set a realistic ad budget
  • Define and position your message
  • Identify and target your audience
  • Create great ads for every medium
  • Make an emotional connection
  • Use "ad speak" effectively

Categories

About the author

Gary Dahl is an award-winning copywriter, creative director, and advertising agency owner in California's Silicon Valley. He is also the creator of the sensational Pet Rock.