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Advertising: Principles and Practice: 3rd Edition

Advertising: Principles and Practice: 3rd Edition

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Advertising: Principles and Practice: 3rd Edition

by Wells, William; Burnett, John; Moriarty, Sandra

  • Used
  • very good
  • Hardcover
Condition
Very Good
ISBN 10
0137228694
ISBN 13
9780137228690
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Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
CEDAR GROVE, West Virginia, United States
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About This Item

Englewood Cliffs, NJ: Prentice Hall, 1995-01. Third Edition. Hardcover. Very Good. 8x1x10. No Stock Photos! We photograph every item. 815 pages; light edge wear; For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising-advertising that works.

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Details

Bookseller
Kayleighbug Books US (US)
Bookseller's Inventory #
012566
Title
Advertising: Principles and Practice: 3rd Edition
Author
Wells, William; Burnett, John; Moriarty, Sandra
Format/Binding
Hardcover
Book Condition
Used - Very Good
Quantity Available
1
Edition
Third Edition
ISBN 10
0137228694
ISBN 13
9780137228690
Publisher
Prentice Hall
Place of Publication
Englewood Cliffs, NJ
Date Published
1995-01
Size
8x1x10
Bookseller catalogs
Textbooks;
X weight
65 oz

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About the Seller

Kayleighbug Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2003
CEDAR GROVE, West Virginia

About Kayleighbug Books

Selling online since 1998.

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