Advertising: Principles and Practice: 3rd Edition
by Wells, William; Burnett, John; Moriarty, Sandra
- Used
- very good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 0137228694
- ISBN 13
- 9780137228690
- Seller
-
CEDAR GROVE, West Virginia, United States
Payment Methods Accepted
About This Item
Englewood Cliffs, NJ: Prentice Hall, 1995-01. Third Edition. Hardcover. Very Good. 8x1x10. No Stock Photos! We photograph every item. 815 pages; light edge wear; For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising-advertising that works.
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Details
- Bookseller
- Kayleighbug Books (US)
- Bookseller's Inventory #
- 012566
- Title
- Advertising: Principles and Practice: 3rd Edition
- Author
- Wells, William; Burnett, John; Moriarty, Sandra
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Edition
- Third Edition
- ISBN 10
- 0137228694
- ISBN 13
- 9780137228690
- Publisher
- Prentice Hall
- Place of Publication
- Englewood Cliffs, NJ
- Date Published
- 1995-01
- Size
- 8x1x10
- Bookseller catalogs
- Textbooks;
- X weight
- 65 oz
Terms of Sale
Kayleighbug Books
All items are guaranteed to be in the condition indicated and to be the title described by the ISBN# indicated in conjunction with the Title/Author. If you are dissatisfied for any reason you may return the item for a full refund.
About the Seller
Kayleighbug Books
Biblio member since 2003
CEDAR GROVE, West Virginia
About Kayleighbug Books
Selling online since 1998.
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