The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
by Joseph Sugarman
- Used
- Paperback
- Condition
- Used Very Good
- ISBN 10
- 0470051248
- ISBN 13
- 9780470051245
- Seller
-
Kutztown, Pennsylvania, United States
Payment Methods Accepted
About This Item
Synopsis
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Firefly Bookstore LLC (US)
- Bookseller's Inventory #
- 351884
- Title
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Author
- Joseph Sugarman
- Format/Binding
- Trade Paperback
- Book Condition
- Used Very Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0470051248
- ISBN 13
- 9780470051245
- Publisher
- Wiley
- Place of Publication
- Somerset, New Jersey, U.s.a.
- Date Published
- December 2006
- Pages
- 368
- Bookseller catalogs
- Business/Sales & Marketing;
Terms of Sale
Firefly Bookstore LLC
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives mis-described or damaged.
About the Seller
Firefly Bookstore LLC
About Firefly Bookstore LLC
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Trade Paperback
- Used to indicate any paperback book that is larger than a mass-market paperback and is often more similar in size to a hardcover...