Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock
by Selden, Larry; Geoffrey Colvin
- Used
- near fine
- Hardcover
- first
- Condition
- Near Fine/Near Fine
- ISBN 10
- 1591840074
- ISBN 13
- 9781591840077
- Seller
-
Piggott, Arkansas, United States
Payment Methods Accepted
About This Item
Synopsis
One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not. According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio. Selden and Colvin show readers how to analyze customer data to understand how you can get the most out of your most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customer-centric strategies are likely to become widespread in the coming years. For corporate leaders, middle managers, or small business owners, this book offers a breakthrough plan to delight their best customers and drive shareowner value.
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Details
- Bookseller
- Inga's Original Choices (US)
- Bookseller's Inventory #
- 008761
- Title
- Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock
- Author
- Selden, Larry; Geoffrey Colvin
- Format/Binding
- Hardcover
- Book Condition
- Used - Near Fine
- Jacket Condition
- Near Fine
- Edition
- Stated First Edition, First Printing
- ISBN 10
- 1591840074
- ISBN 13
- 9781591840077
- Publisher
- Portfolio
- Place of Publication
- New York, Ny, U.s.a.
- Date Published
- 2003
- Keywords
- Business & Economics, Consumer Behavior, Marketing, General, Motivational, Sales & Selling
- Bookseller catalogs
- How To; Business & Economics;
Terms of Sale
Inga's Original Choices
Domestic and International priority rates are based on books up to 4 lbs which will fit into a "Flat Rate" envelope. We will contact you with quotes for heavier books or multiple book orders. I endeavour to describe all items correctly but if you find a mistake or omission in the description I will gladly accept a return and I will refund the cost of the book. The item[s] need to be returned within 3 days of receipt and need to be received in the same condition as they were sent. I would prefer it if you could take a minute to contact me to resolve any issues before a return is arranged, possibly making a return unnecessary.
About the Seller
Inga's Original Choices
About Inga's Original Choices
Literature is an art and that is why I have incorporated a bookstore into my main business, custom framing. While I thoroughly enjoy this business, my first love always was and always will be books.
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Glossary
Some terminology that may be used in this description includes:
- Remainder
- Book(s) which are sold at a very deep discount to alleviate publisher overstock. Often, though not always, they have a remainder...
- Crisp
- A term often used to indicate a book's new-like condition. Indicates that the hinges are not loosened. A book described as crisp...
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Number Line
- A series of numbers appearing on the copyright page of a book, where the lowest number generally indicates the printing of that...
- Copyright page
- The page in a book that describes the lineage of that book, typically including the book's author, publisher, date of...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...