Strategic Market Management
by Aaker, David A
- Used
- Condition
- The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's
- Seller
-
Coslada, Madrid, Spain
Payment Methods Accepted
About This Item
The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows: * How to conduct a structured external and internal analysis of a business with confidence * How to develop sustainable competitive advantages by developing assets, competencies, and synergies * How to make strategic investment decisions to generate growth * How to organize to support strategies * How to compete strategically in hostile, growth and global contexts.
Synopsis
Includes bibliographical references and index.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Hamelyn (ES)
- Bookseller's Inventory #
- Happ-2023-05-23-b3c92a0c
- Title
- Strategic Market Management
- Author
- Aaker, David A
- Book Condition
- Used - The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's
Terms of Sale
Hamelyn
Garantía de devolución de 30 días, con reembolso completo, incluidos los costos de envío originales, hasta 30 días después de la entrega si un artículo llega con una descripción incorrecta o dañado.
About the Seller
Hamelyn
Biblio member since 2023
Coslada, Madrid
About Hamelyn
♻️📖 National leader in the sale of refurbished books. Here you can find more than 500,000 books at unbeatable prices.
📦🕒 Receive your book at home within the Peninsula in less than 48 working hours.
🌎🛩️ Shipping to any country in the world.
🎁💸 Need to give a book as a gift and play it safe? Find out which books are the best sellers, the ones everyone is talking about. Search and find cheap books for less than 10€.
📦🕒 Receive your book at home within the Peninsula in less than 48 working hours.
🌎🛩️ Shipping to any country in the world.
🎁💸 Need to give a book as a gift and play it safe? Find out which books are the best sellers, the ones everyone is talking about. Search and find cheap books for less than 10€.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...