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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas Paperback - 2008
by Shell, G. Richard; Moussa, Mario
- New
- Paperback
Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths.
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Details
- Title The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
- Author Shell, G. Richard; Moussa, Mario
- Binding Paperback
- Edition Reprint
- Condition New
- Pages 320
- Volumes 1
- Language ENG
- Publisher Penguin Books, U.S.A.
- Date 12/30/2008
- Features Bibliography, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # 9780143114048
- ISBN 9780143114048 / 0143114042
- Weight 0.64 lbs (0.29 kg)
- Dimensions 8.4 x 5.46 x 0.69 in (21.34 x 13.87 x 1.75 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
-
Themes
- Catalog Heading: Professional
- Curriculum Strand: Language Arts/Literature
- Dewey Decimal Code 658.85
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Summary
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.