Bank Letters That Build Business by Kretschmar, Alice A - 1934

Cambridge, Massachusetts: The Bankers Publishing Company , 1934. Edge and corner wear, lightly scuffed and scratched, corners are lightly bumped and rubbed, some shelf wear, pages are toning, overall a clean used first edition! Extremely rare and hard-to-find! Brown cloth with gilt lettering on the front board. 334 very clean unmarked and uncreased informative and educational pages! Very very scarce and out-of-print! Wonderfully well-preserved! "The collection of letters brought together here releases valuable suggestions developed through intimate service contacts undertaken for the practical improvement of bank letters. No bank can fail to appreciate and desire to emulate its emphasis for greater care in diction; a closer weighing of judgment and psychological values; and improved skill in convincing clients, depositors and friends of the sincerity and benefits of a bank's spirit and service. The letters selected cover wide interests of the bank from the 'human' rather than from the academic approach...." ---- from the Foreword.. First Edition / First Printing. Brown Cloth. Good/No Jacket. 4to - over 9¾" - 12" tall. Hardcover.