Ben & Jerry's Double-Dip: How to Run a Values-Led Business and Make Money, Too by Cohen, Ben;Maran, Meredith;Greenfield, Jerry - 1998

Fireside, 1998. Book. Near-Fine. Trade Paperback. 8vo - over 7¾" - 9¾" tall. Near-fine condition. NO remainder marks or clippings. Covers are clean and bright, show light wear (NO tears). Tight spine, clean pages. 300 pages. Illustrated. NO writing, marks or tears inside book. Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal: How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit Practical advice on everything -- from hiring employees to choosing suppliers Nuts-and-bolts information on values-led finance, retailing, and human resources Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business..