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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers Hardcover - 2005
by Rayport, Jeffrey F.; Jaworski, Bernard J
- New
- Hardcover
Description
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Details
- Title Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers
- Author Rayport, Jeffrey F.; Jaworski, Bernard J
- Binding Hardcover
- Edition illustrated edit
- Condition New
- Pages 262
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston, MA
- Date 2005-01-20
- Illustrated Yes
- Bookseller's Inventory # 0875848672-11-9510417
- ISBN 9780875848679 / 0875848672
- Weight 1.38 lbs (0.63 kg)
- Dimensions 9.5 x 6.5 x 1.01 in (24.13 x 16.51 x 2.57 cm)
- Library of Congress Catalog Number 2004002104
- Dewey Decimal Code 658.812
First line
IN THIS BOOK, we argue that where competition is overwhelmingly intense and where products and services become commodities overnight, the only lasting competitive advantage will derive from superior interface capability-enabled by a reconfigured front office that takes advantage of the capabilities of both machines and people.