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Best Face Forward: Why Companies Must Improve Their Service Interfaces With
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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers Hardcover - 2005

by Rayport, Jeffrey F.; Jaworski, Bernard J

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  • Hardcover

Description

Harvard Business Review Press, 2005-01-20. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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First line

IN THIS BOOK, we argue that where competition is overwhelmingly intense and where products and services become commodities overnight, the only lasting competitive advantage will derive from superior interface capability-enabled by a reconfigured front office that takes advantage of the capabilities of both machines and people.

About the author

Jeffrey F. Rayport is Chairman and Founder of Marketspace LLC, a subsidiary of Monitor Group. Bernard J. Jaworski is Vice-Chairman of Marketspace LLC and heads its Monitor Executive Development business unit.