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The Billion Dollar Game: Behind the Scenes of the Greatest Day in American Sport - Super Bowl Sunday
by St. John, Allen
- Used
- Very Good
- Paperback
- Condition
- Very Good
- ISBN 10
- 0767928156
- ISBN 13
- 9780767928151
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
Payment Methods Accepted
About This Item
Paperback. Very Good.
Synopsis
One hundred million spectators.An economic footprint larger than the GDP of 25 nations. Zero room for error.An inside view of the 365 days leading up to the greatest event in American sport.More Americans watch the Super Bowl than vote in presidential elections. Cities compete for the lucrative rights to host a game, and ad agencies, merchandisers, security personnel, and celebrity party planners quarterback their own teams starting a year in advance. Super Bowl Sunday is a national holiday for sports fans, who purchase 1.5 million large-screen TVs in the week before the game, attend one of 7.5 million parties, and eat more food than on any day other than Thanksgiving (according to the California Avocado Commission, Americans consume more than eight million pounds of guacamole on this single day).In THE BILLION DOLLAR GAME, New York Times bestselling author Allen St. John gets rare access to the people and corporations that mastermind this iconic event. He goes into the FOX Sports broadcast booth with Joe Buck and Troy Aikman, and the longtime director/producer team of Artie Kempner and Richie Zyontz. St. John gets a front-row seat in the Madison Avenue conference rooms where the massive Anheuser-Busch campaign is being tested in focus groups, and he takes readers behind-the-scenes with stadium architect Peter Eisenman, and the billion-dollar deals brokered in Phoenix preceding Super Bowl XLII. Covering the political snafus, the organizational nightmares, and the well-oiled hype machine, St. John weaves a fascinating portrait of the National Football League and the Super Bowl -- and examines how all the elements miraculously come together to create the biggest cultural phenomenon in American sport.
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Details
- Bookseller
- World of Books Ltd
(GB)
- Bookseller's Inventory #
- GOR010220985
- Title
- The Billion Dollar Game: Behind the Scenes of the Greatest Day in American Sport - Super Bowl Sunday
- Author
- St. John, Allen
- Format/Binding
- Paperback
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 0767928156
- ISBN 13
- 9780767928151
- Publisher
- Knopf Doubleday Publishing Group
- This edition first published
- 2010-01-12
Terms of Sale
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About the Seller
World of Books Ltd
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GORING BY SEA, West Sussex
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- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
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