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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim
- Used
- Hardcover
- Condition
- Used: Good
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Seller
-
HOUSTON, Texas, United States
Payment Methods Accepted
About This Item
Harvard Business Review Press, 2005-02-03. 1. hardcover. Used: Good.
Synopsis
Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of INSEAD, an international business school, that promotes creating new market space or "Blue Ocean" rather than competing in an existing industry. It contains retrospective case studies of business success stories the authors claim were Blue Ocean Strategies. The book has sold more than a million copies in its first year of publication and is being published in 41 languages.
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Details
- Bookseller
- Ergodebooks (US)
- Bookseller's Inventory #
- SONG1591396190
- Title
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Author
- W. Chan Kim
- Format/Binding
- Hardcover
- Book Condition
- Used: Good
- Quantity Available
- 1
- Edition
- 1
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Publisher
- Harvard Business Review Press
- Place of Publication
- Boston, Massachusetts, U.s.a.
- Date Published
- 2005-02-03
Terms of Sale
Ergodebooks
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About the Seller
Ergodebooks
Biblio member since 2005
HOUSTON, Texas
About Ergodebooks
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