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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand Paperback - 2016
by Leland, Karen Tiber
- Used
- Acceptable
- Paperback
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Details
- Title The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
- Author Leland, Karen Tiber
- Binding Paperback
- Condition Used - Acceptable
- Pages 178
- Volumes 1
- Language ENG
- Publisher Entrepreneur Press
- Date 2016
- Features Index
- Bookseller's Inventory # G159918589XI5N00
- ISBN 9781599185897 / 159918589X
- Weight 0.6 lbs (0.27 kg)
- Dimensions 8.9 x 5.9 x 0.5 in (22.61 x 14.99 x 1.27 cm)
- Library of Congress subjects Entrepreneurship, Branding (Marketing)
- Library of Congress Catalog Number 2016007150
- Dewey Decimal Code 658.827
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From the rear cover
If You Don't Define Your Brand, Someone Else Will Do It For You. Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design--instead of by default--to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand.