Skip to content

Brand Warfare: 10 Rules for Building the Killer Brand : 10 Rules for Building the Killer Brand

Brand Warfare: 10 Rules for Building the Killer Brand : 10 Rules for Building the Killer Brand

Brand Warfare: 10 Rules for Building the Killer Brand : 10 Rules for Building
Stock Photo: Cover May Be Different

Brand Warfare: 10 Rules for Building the Killer Brand : 10 Rules for Building the Killer Brand

by D'Alessandro, David

  • Used
Condition
Used - Good
ISBN 10
0071398503
ISBN 13
9780071398503
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Reno, Nevada, United States
Item Price
NZ$12.82
Or just NZ$11.54 with a
Bibliophiles Club Membership
FREE Shipping to USA Standard delivery: 4 to 14 days
More Shipping Options

Payment Methods Accepted

  • Visa
  • Mastercard
  • American Express
  • Discover
  • PayPal

About This Item

McGraw-Hill Education. Used - Good. Used book that is in clean, average condition without any missing pages.

Synopsis

While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D'Alessandro, transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare much-quoted maverick D'Alessandro provides the secrets to his winning brand strategy that anyone in business can use to become a brand icon and incredible bottom-line success. D'Alessandro introduces his "brand first" philosophy and explains why brand must always take top priority over every other business consideration. He describes how that philosophy helped inspire the innovations in distribution, advertising, technology, and product mix behind John Hancock's astonishing transformation. And he reveals how through a daring combination of marketing savvy and street smarts, managers and executives, marketing professionals and business owners can build their own "killer brand." This book provides powerful lessons on how to build and sustain a successful brand, and a great company, in any industry.

Reviews

(Log in or Create an Account first!)

You’re rating the book as a work, not the seller or the specific copy you purchased!

Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
2201379-75
Title
Brand Warfare: 10 Rules for Building the Killer Brand : 10 Rules for Building the Killer Brand
Author
D'Alessandro, David
Book Condition
Used - Good
Quantity Available
1
Binding
Paperback
ISBN 10
0071398503
ISBN 13
9780071398503
Publisher
McGraw-Hill Education
Place of Publication
Ny
This edition first published
August 23, 2002

Terms of Sale

Better World Books

Better World Books wants every single one of its customers to be happy with their purchase. If you are not satisfied your purchase or simply find out that it was not the book you were looking for, please e-mail us at: help@betterworldbooks.com. We will get back to you as soon as possible with directions on how to return the book to our warehouse. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs or access codes, are usually not included. CDs: If the book does include a CD, it will be noted in the book's description ("With CD!"). Otherwise, there is no CD included, even if the term is used in the book's title. Access Codes: Unless the book is described as "New," please assume that the book does *not* have an access code.

About the Seller

Better World Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2010
Reno, Nevada

About Better World Books

Not everyone has access to a book the way you do, which is why Better World Books cares. We have donated millions of books and raised millions of dollars to support literacy, libraries and education. Every Better World Books purchase you make contributes. Oh yeah, great prices, fast delivery, unique titles and a generous return policy - we’ve got that too. Thank you for shopping with us!
tracking-