Business Without Gambling: How Successful Marketers Use Scientific Methods
by Cheskin, Louis
- Used
- very good
- Hardcover
- first
- Condition
- Very Good/Good
- Seller
-
Ladysmith, British Columbia, Canada
Payment Methods Accepted
About This Item
USA: Quadrangle/New York Times, 1963. Book. Very Good. Hardcover. First Edition. 8vo - over 7¾" - 9¾" tall. 255 pages. Index. Black and white photographic plates. Cheskin was a renowned marketer with many successes to his name, including the development of the Marlboro man. In this book he "unveils tested techniques which guarantee sales success." - from dust jacket. Book clean and unmarked with light wear. Binding tight. Average wear to dust jacket which is now preserved in glossy new archival-grade Brodart. A quality copy of this classic marketing work..
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Details
- Bookseller
- RareNonFiction.com (CA)
- Bookseller's Inventory #
- 426G1646
- Title
- Business Without Gambling: How Successful Marketers Use Scientific Methods
- Author
- Cheskin, Louis
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Jacket Condition
- Good
- Edition
- First Edition
- Publisher
- Quadrangle/New York Times
- Place of Publication
- USA
- Date Published
- 1963
- Keywords
- Business Marketers Marketing Research Scientific Methods Sales Psychology Color Colour Packaging Design Image
- Bookseller catalogs
- Business; Psychology;
- Size
- 8vo - over 7¾" - 9¾" tall
Terms of Sale
RareNonFiction.com
All items packed very securely in sturdy new cardboard cartons and shipped promptly with tracking and full insurance. Higher value items double- or triple-boxed. In addition to traditional payment methods we are pleased to accept BTC, ETH, LTC and DASH.
About the Seller
RareNonFiction.com
Biblio member since 2003
Ladysmith, British Columbia
About RareNonFiction.com
Full-time specialists in rare nonfiction books and vintage magazines since 2001. Our inventory of over 20,000 items is wonderfully diverse and constantly growing. All items shipped in sturdy new cardboard cartons with tracking and full insurance. As proud members IOBA we adhere to its code of ethics. Phone: 1-877-660-6118 or +1-250-245-8959. Email: info@rarenonfiction.com.
Glossary
Some terminology that may be used in this description includes:
- Brodart
- Generally used to refer to a clear plastic cover that is sometimes added to the dustjacket or outside covering of a book. The...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...