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Business Without Gambling: How Successful Marketers Use Scientific Methods

Business Without Gambling: How Successful Marketers Use Scientific Methods

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Business Without Gambling: How Successful Marketers Use Scientific Methods

by Cheskin, Louis

  • Used
  • very good
  • Hardcover
  • first
Condition
Very Good/Good
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Ladysmith, British Columbia, Canada
Item Price
NZ$1,276.65
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About This Item

USA: Quadrangle/New York Times, 1963. Book. Very Good. Hardcover. First Edition. 8vo - over 7¾" - 9¾" tall. 255 pages. Index. Black and white photographic plates. Cheskin was a renowned marketer with many successes to his name, including the development of the Marlboro man. In this book he "unveils tested techniques which guarantee sales success." - from dust jacket. Book clean and unmarked with light wear. Binding tight. Average wear to dust jacket which is now preserved in glossy new archival-grade Brodart. A quality copy of this classic marketing work..

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Details

Bookseller
RareNonFiction.com CA (CA)
Bookseller's Inventory #
426G1646
Title
Business Without Gambling: How Successful Marketers Use Scientific Methods
Author
Cheskin, Louis
Format/Binding
Hardcover
Book Condition
Used - Very Good
Jacket Condition
Good
Edition
First Edition
Publisher
Quadrangle/New York Times
Place of Publication
USA
Date Published
1963
Keywords
Business Marketers Marketing Research Scientific Methods Sales Psychology Color Colour Packaging Design Image
Bookseller catalogs
Business; Psychology;
Size
8vo - over 7¾" - 9¾" tall

Terms of Sale

RareNonFiction.com

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About the Seller

RareNonFiction.com

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2003
Ladysmith, British Columbia

About RareNonFiction.com

Full-time specialists in rare nonfiction books and vintage magazines since 2001. Our inventory of over 20,000 items is wonderfully diverse and constantly growing. All items shipped in sturdy new cardboard cartons with tracking and full insurance. As proud members IOBA we adhere to its code of ethics. Phone: 1-877-660-6118 or +1-250-245-8959. Email: info@rarenonfiction.com.

Glossary

Some terminology that may be used in this description includes:

Brodart
Generally used to refer to a clear plastic cover that is sometimes added to the dustjacket or outside covering of a book. The...
First Edition
In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
Tight
Used to mean that the binding of a book has not been overly loosened by frequent use.
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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