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Buyology [Buy-ology] [How Everything We Believe about Why We Buy is Wrong].

Buyology [Buy-ology] [How Everything We Believe about Why We Buy is Wrong].

Buyology [Buy-ology] [How Everything We Believe about Why We Buy is Wrong].
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Buyology [Buy-ology] [How Everything We Believe about Why We Buy is Wrong].

by Lindstrom, Martin

  • Used
  • Paperback
Condition
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ISBN 10
1847940129
ISBN 13
9781847940124
Seller
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About This Item

London: Random House Business Books, 2008. Paperback octavo, very good condition, pages lightly toned as common, minor edgewear corners. 240 pp. Martin Lindstrom describes the gulf between what we believe influences us and what actually does. He set up a highly ambitious research project that employed the very latest in brain-scanning technology, and called on the services of 2000 volunteers. This book shares this research, revealing for the first time what we think when we see an advert, hear a marketing slogan, taste two rival brands of drink, or watch a program sponsored by a major company.

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Details

Bookseller
Bookhome Sydney AU (AU)
Bookseller's Inventory #
26040
Title
Buyology [Buy-ology] [How Everything We Believe about Why We Buy is Wrong].
Author
Lindstrom, Martin
Book Condition
Used
Binding
Paperback
ISBN 10
1847940129
ISBN 13
9781847940124
Publisher
Random House Business Books
Place of Publication
London
Date Published
2008
Keywords
business, buying behaviour, psychology, behaviour, behavior
Bookseller catalogs
BUSINESS & COMMERCE;

Terms of Sale

Bookhome Sydney

Parcels posted within Australia by Australia Post. Overseas parcels from Australia posted by Air Mail with full tracking (about 10 to 30 days delivery, but delays in post possible). Expertly wrapped. Genuine guarantee. We request extra postage for heavy books.

About the Seller

Bookhome Sydney

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2004
Annandale, New South Wales

About Bookhome Sydney

Friendly family-owned internet bookshop located in Sydney's inner west. Selling books since 1998 (online since 2000). A broad range of quality secondhand and antiquarian books, particularly Australian history and society (Australiana), psychology, health, animals/pets, environment, science, religion, books for children. Mostly nonfiction.

Glossary

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Octavo
Another of the terms referring to page or book size, octavo refers to a standard printer's sheet folded four times, producing...

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