CALVIN KLEIN MEN'S UNDERWEAR PRINT ADVERTISEMENT: JOEL WEST

New York City, NY: Bruce Weber Productions, 1997. First Edition. First Printing.. Softcover. Fine/No Dust Jacket, As Issued.. New York City, NY: Bruce Weber Productions, 1997. Softcover. Fine/None, As Issued. First Edition/First Printing. 1 pages. Rare Calvin Klein collectible item. An actual copy of the now-iconic Calvin Klein Men's Underwear Print Advertisement. Precedes and should not be confused with digital copies of the original ad. Printed on thick coated stock paper in the United States to the highest standards. This is the cleanest and most beautiful realization of the ad we have ever seen because of the magazine's high-quality paper. Without DJ, as issued. There is no ISBN. The Print Advertisement is now rare. Presents "Calvin Klein Men's Underwear Print Ad: Joel West". The sexily suggestive image of the American supermodel, one of the very first male supermodels who emerged in the 1990's, is a more brazen variation of the ground-breaking Calvin Klein advertising campaign that was launched with Tom Hintnaus to great fanfare and controversy (1984) : Like Hintnaus before him, Joel West is shown wearing nothing but CK briefs. His pose is what's different: He stares directly and invitingly at the viewer, his legs spread wide open, as if asking, "Well, what are you waiting for?". The Tom Hintnaus ad shows the latter's eyes closed, even seemingly asleep while sunbathing. Almost all of the subsequent CK ads do show the model staring at the viewer, but not in the way West (who sought a career as an actor) does. The CK advertising campaign "had a seismic effect on America's social and cultural scene. His advertising campaigns have come to stand for the acceptance of this imagery by the cultural mainstream. For those who can recall a time before it became acceptable for men to regard their underwear as fashion statements, Calvin Klein's images must count among the most revolutionary tools yet devised in the history of consumer manipulation. Miniature dramas in which men assume the passive role once assigned almost exclusively to women, they have also been a force for change in relations between the sexes" (The New York Times Magazine). An absolute "must-have" collectible, not just memorabilia, item for Calvin Klein collectors. This Print Advertisement is a contemporary ertoic photography classic. This is one of few copies of the actual advertisement still available online and is in especially fine condition: Clean, crisp, and bright. Please note: Should NOT be confused with digital copies available online, which have no collectible value. Printed on thick coated stock paper in the United States to the highest standards. This is the cleanest and most beautiful realization of the ad we have ever seen because of the magazine's high-quality paper. A rare copy thus. One of the greatest image-makers of the 20th century. A fine copy. (SEE ALSO OTHER CALVIN KLEIN AND BRUCE WEBER TITLES IN OUR CATALOG).