Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture by Stuart Ewen - 1977-06

McGraw-Hill Companies, The, 1977. Paperback. Acceptable. Disclaimer:Dust jacket quality is not guaranteed.

McGraw-Hill. Very Good. 1977. First Edition; FIRST THUS. Paperback. 8.0 X 5.3 X 0.6 inches. VERY GOOD CONDITION, old bookstore name inner cover ; red & black,white on white paper covers....showing group of men , ivory soap box, as they finish work, washing up..(19th century scene) ; 261 pages; study of the emergence of mass consumption and modern advertising in the early twentieth century and of the capitalistic use of advertising as a mechanism to define and control social values and the character of daily life .

McGraw-Hill Education. Used - Good. Used book that is in clean, average condition without any missing pages.

McGraw-Hill. Trade Paperback. Used - Good.

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. It considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

New York: McGraw Hill, 1976. Book. Near Fine. Soft cover. 8vo - over 7¾" - 9¾" tall. 8vo. Soft cover. 261 p. Ewen traces the advertising industry and the consumer society back to its roots in the turbulent early years of the twentieth century. Near fine..

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

McGraw-Hill, 1977-06-01. Paperback. New. New. In shrink wrap. Looks like an interesting title!