Competitive Advantage in the Twenty First Century: From Vision into Action. by Long, Douglas G - 1993

Sydney, Neutral Bay: Centre for Leadership Studies, 1993. 1st ed.. Hardback octavo, dustjacket, very good condition (in very good dustjacket), figures, faint foxing top edge, minor creasing & edgewear jacket, autograph (author's written name). 231 pp. Douglas Long, an Australian business consultant and leadership lecturer, examines the critical factors in obtaining and maintaining competitive advantage in business. Companies such as Apple, Mercedes Benz, American Express and BHP have a competitive advantage. His main case study is Singapore where leader Lee Kuan Yew transformed a backward city-state into a business high-tech powerhouse. He explains his 'Vision Into Action' (VIA) model. SCARCE.