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Contagious: Why Things Catch On
by Berger, Jonah
- Used
- very good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 1451686579
- ISBN 13
- 9781451686579
- Seller
-
Tokyo, Japan
Payment Methods Accepted
About This Item
US: Simon & Schuster, 2013. Hardcover. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyon e in the world." -Daniel Gilbert, author of the bestseller Stumbling on Hap piness What makes things popular? If you said advertising, think again. People don 't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some storie s and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answerin g these questions. He's studied why New York Times articles make the paper' s own Most E-mailed list, why products get word of mouth, and how social in fluence shapes everything from the cars we buy to the clothes we wear to th e names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and s ocial transmission. Discover how six basic principles drive all sorts of th ings to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found p opularity through the lowly cheesesteak, why anti-drug commercials might ha ve actually increased drug use, and why more than 200 million consumers sha red a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread-for designing messag.
Synopsis
New York Times bestseller W hat makes things popular? If you said advertising, think again. People donâÈçt listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. HeâÈçs studied why New York Times articles make the paperâÈçs own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If youâÈçve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spreadâÈ'for designing messages, advertisements, and information that people will share. Whether youâÈçre a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
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Details
- Bookseller
- Infinity Books Japan
(JP)
- Bookseller's Inventory #
- RWARE0000063282
- Title
- Contagious: Why Things Catch On
- Author
- Berger, Jonah
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 1451686579
- ISBN 13
- 9781451686579
- Publisher
- Simon & Schuster
- Place of Publication
- US
- Date Published
- 2013
- Bookseller catalogs
- Business / Marketing;
Terms of Sale
Infinity Books Japan
We return books after seven days, if the customer is not 100% happy with our transaction.
About the Seller
Infinity Books Japan
Biblio member since 2006
Tokyo
About Infinity Books Japan
Infinity Books Japan,was founded in the year 2002, we pride ourselves in being there for our customers, we deal in, used, rare, out of print and first editions.
Glossary
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- New
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- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- G
- Good describes the average used and worn book that has all pages or leaves present. Any defects must be noted. (as defined by AB...
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