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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century Paperback - 2016
by Balmer, John M. T. (Editor)/ Illia, Laura (Editor)/ Brena, Almudena González Del Valle (Editor)
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- Paperback
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Details
- Title Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century
- Author Balmer, John M. T. (Editor)/ Illia, Laura (Editor)/ Brena, Almudena González Del Valle (Editor)
- Binding Paperback
- Condition New
- Language ENG
- Publisher Routledge
- Date 2016
- Features Illustrated
- Bookseller's Inventory # x-1138206067
- ISBN 9781138206069
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Themes
- Aspects (Academic): Business Aspects
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