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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate
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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century (Routledge Interpretive Marketing Research) Unknown - 2016

by Routledge

Details

  • Title Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century (Routledge Interpretive Marketing Research)
  • Author Routledge
  • Binding unknown
  • Language ENG
  • Publisher Routledge
  • Date 2016-08
  • Features Illustrated
  • ISBN 9781138206069
  • Themes
    • Aspects (Academic): Business Aspects

About the author

John M. T. Balmer is Director of the Marketing Research Group and Professor of Corporate Marketing at Brunel Business School, UK and quondam Professor of Corporate Brand/Identity Management at Bradford School of Management, UK

Laura Illia is Assistant Professor and Academic Director of the Master in Corporate Communication at IE University, Madrid, Spain. She investigated and taught at the University of Cambridge, London School of Economics and the University of Lugano, Switzerland, where she received her PhD

Almudena Gonzlez del Valle Brena is Researcher at Universidad Internacional de la Rioja, Spain and Online Lecturer at IEP in Madrid. She has investigated and taught at IE University, Spain and other private universities in Spain and the UK. She received her PhD from the University of Westminster, UK

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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and...
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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century

by Almudena Gonzalez del Valle Brena

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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and...

Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century

by Almudena Gonzalez del Valle Brena

  • New
  • Paperback
Condition
New
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Paperback
ISBN 10 / ISBN 13
9781138206069 / 1138206067
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Description:
Paperback / softback. New.
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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and...

Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century

by John M.T. Balmer

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ISBN 10 / ISBN 13
9781138206069 / 1138206067
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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in the
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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and...
Stock Photo: Cover May Be Different

Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century

by Balmer, John M. T. (Editor)/ Illia, Laura (Editor)/ Brena, Almudena González Del Valle (Editor)

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ISBN 10 / ISBN 13
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Routledge, 2016. Paperback. New. reprint edition. 176 pages. 9.10x6.10x0.40 inches.
Item Price
NZ$138.70
NZ$21.00 shipping to USA