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Conversations with marketing masters Hardcover - 2007
by Mazur, Laura
- Used
- Good
- Hardcover
Description
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Details
- Title Conversations with marketing masters
- Author Mazur, Laura
- Binding Hardcover
- Edition INTERNATIONAL ED
- Condition Used - Good
- Pages 236
- Volumes 1
- Language ENG
- Publisher John Wiley, Chichester/Hoboken, NJ
- Date 2007
- Illustrated Yes
- Features Dust Cover, Illustrated, Index, Table of Contents
- Bookseller's Inventory # 00130692
- ISBN 9780470025918 / 0470025913
- Weight 1.1 lbs (0.50 kg)
- Dimensions 9.03 x 6.43 x 0.77 in (22.94 x 16.33 x 1.96 cm)
- Library of Congress subjects Marketing, Marketing - Management
- Library of Congress Catalog Number 2006036078
- Dewey Decimal Code 658.8
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From the rear cover
Conversations with Marketing Masters offers compelling insights into marketing today by gathering the collected wisdom of our era's most influential thinkers, each of whom has given a structured interview to the authors. Covering a wide range of current issues and illustrating key concepts with real-world examples of success and failure, these conversations offer leading-edge thinking as a basis for shaping the marketing future.
Introducing the Marketing Masters...
- Philip Kotler
- David Aaker
- Jean-Claude Larreche
- Regis McKenna
- Don Peppers
- Martha Rogers
- John Quelch
- Al Ries
- Don Schultz
- Patricia Seybold
- Jack Trout
- Lester Wunderman