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Conversations with Marketing Masters Hardcover - 2007
by Laura Mazur; Louella Miles
From the rear cover
Conversations with Marketing Masters offers compelling insights into marketing today by gathering the collected wisdom of our era's most influential thinkers, each of whom has given a structured interview to the authors. Covering a wide range of current issues and illustrating key concepts with real-world examples of success and failure, these conversations offer leading-edge thinking as a basis for shaping the marketing future.
Introducing the Marketing Masters...
- Philip Kotler
- David Aaker
- Jean-Claude Larreche
- Regis McKenna
- Don Peppers
- Martha Rogers
- John Quelch
- Al Ries
- Don Schultz
- Patricia Seybold
- Jack Trout
- Lester Wunderman
Details
- Title Conversations with Marketing Masters
- Author Laura Mazur; Louella Miles
- Binding Hardcover
- Edition INTERNATIONAL ED
- Pages 248
- Volumes 1
- Language ENG
- Publisher Wiley
- Date March 26, 2007
- Illustrated Yes
- Features Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9780470025918 / 0470025913
- Weight 1.1 lbs (0.50 kg)
- Dimensions 9.03 x 6.43 x 0.77 in (22.94 x 16.33 x 1.96 cm)
- Library of Congress subjects Marketing, Marketing - Management
- Library of Congress Catalog Number 2006036078
- Dewey Decimal Code 658.8
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Conversations With Marketing Masters
by Mazur, L. & Miles, L.
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Conversations with Marketing Masters
by Mazur, Laura; Miles, Louella
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Conversations with Marketing Masters
by Mazur, L. and Miles, L.
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John Wiley and Sons, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470025918
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by Laura Mazur et Louella Miles
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Conversations with Marketing Masters
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Conversations with marketing masters
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Conversations with Marketing Masters [Hardcover] Mazur, Laura and Miles, Louella
by Mazur, Laura; Miles, Louella
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Conversations with Marketing Masters
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Conversations With the Marketing Masters
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John Wiley & Sons Inc, 2007. Hardcover. New. 1st edition. 248 pages. 9.50x6.50x1.00 inches.
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