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Customer Care Excellence: Create an Effective Customer Service Strategy
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Customer Care Excellence: Create an Effective Customer Service Strategy (Professional Paperback Series) Paperback - 2002 - 4th Edition

by Cook, Sarah

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Summary

This fifth edition of Customer Care Excellence demonstrates how to develop and sustain a customer-service focus. In clear, practical language, this book takes you through how you can develop and sustain a customer-service focus within your company. Emphasizing both strategic and practical aspects of customer care, Customer Care Excellence explains how gaining customer commitment and motivating employees to deliver an excellent service at all your company’s touch points can ensure successful results and satisfied customers.