Design, Form, and Chaos

Cloth cover with imprint of author on front. Silver on spine. The book is in good condition, pages are crisp and clean with a binding that is tight. There is a ding on the top spine but the photos will show it is in lovely shape with some sun fading. Bargain priced without the dust jacket. Please view photos for quality views.

"From the dust jacket: Paul Rand's stature as one of the world's leading graphic designers is uncontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation.

In this witty and instructive book, Paul Rand speaks on the process and passion that foster good design and indicting faddism and trendiness. Using examples of his own stunning graphic work, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design.

The centerpiece of the book consists of seven design portfoliosówith diagrams and ultimate choicesóthat Rand used to present his logos to clients such as Next, IDEO, and IBM.

Paul Rand's vast experience has included magazine and advertising art direction, packaging, book illustration, and typography, as well as painting and art education. He has taught at Pratt Institute and Cooper Union, and since 1956 has been a professor of graphic design at Yale University. During his lifetime he has been honored with prestigious awards from many professional and academic groups, and his work is in the permanent collections of museums in the United States, Europe, and Japan. He is also the author of the highly acclaimed Paul Rand: A Designer's Art."