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International Edition
Intl. Ed.

E-Commerce 2016 : Business, Technology, Society, Global Edition

International Edition
Intl. Ed.

E-Commerce 2016 : Business, Technology, Society, Global Edition

by Traver, Carol, Laudon, Kenneth C

  • Used
Note
International Edition
Condition
Used - Good
ISBN 10
1292109963
ISBN 13
9781292109961
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About This Item

Pearson Education, Limited. Used - Good. Used book that is in clean, average condition without any missing pages.

Synopsis

For undergraduate and graduate courses in business.Understanding The Vast And Expanding Field of E-CommerceLaudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios.In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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Details

Seller
Better World Books US (US)
Seller's Inventory #
39248369-6
Title
E-Commerce 2016 : Business, Technology, Society, Global Edition
Author
Traver, Carol, Laudon, Kenneth C
Book Condition
Used - Good
Quantity Available
1
Binding
Paperback
ISBN 10
1292109963
ISBN 13
9781292109961
Publisher
Pearson Education, Limited
This edition first published
2016

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About the Seller

Better World Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Mishawaka, Indiana

About Better World Books

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