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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
by Adam Morgan
- New
- Hardcover
- first
- Condition
- New/New
- ISBN 10
- 0471242098
- ISBN 13
- 9780471242093
- Seller
-
Boston, Massachusetts, United States
Item Price
NZ$40.59NZ$36.53
Payment Methods Accepted
About This Item
Wiley, 1999. 1st Edition. . Hardcover. New/New. Brand new copy. Second printing indicated by number line. Size: 8vo - over 7¾ - 9¾ inches tall. 304 pp. Illustrated with black-and-white photographs within the text, indexed.This is the first book that sets out the marketing rules to allow the Challenger brands to have any hope of staying afloat and competing effectively against the Big Fish Leader 2nd Printing 2nd Printing 2nd Printing
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Details
- Bookseller
- Modern First Editions Boston (US)
- Bookseller's Inventory #
- 000865
- Title
- Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
- Author
- Adam Morgan
- Format/Binding
- Hardcover
- Book Condition
- New New
- Jacket Condition
- New
- Quantity Available
- 1
- Edition
- 1st Edition.
- ISBN 10
- 0471242098
- ISBN 13
- 9780471242093
- Publisher
- Wiley
- Place of Publication
- New York
- Date Published
- 1999
Terms of Sale
Modern First Editions Boston
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Modern First Editions Boston
Biblio member since 2016
Boston, Massachusetts
About Modern First Editions Boston
Growing collection of 900 + books, mostly from 60s, 70s and 80s. Vast majority of books are first editions, many of them first printings and signed. All books are from a private collection and are being sold now for the first time.Unless noted otherwise: books are without marks, original prices are not clipped and there are no former library books.Please contact me directly for commission free sales.
Glossary
Some terminology that may be used in this description includes:
- Number Line
- A series of numbers appearing on the copyright page of a book, where the lowest number generally indicates the printing of that...
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...