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Electronic Commerce: Strategies and Models for Business-to-Business Trading

Electronic Commerce: Strategies and Models for Business-to-Business Trading Paperback / softback - 2001

by Paul Timmers

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Paperback / softback. New. This work takes a systematic look at Internet marketing models to show how companies can organise their business and where their sources of revenue arise. Case studies highlight optimum routes to competitive advantage via the Internet.
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From the publisher

E-Commerce ist ein sich rapide entwickelnder Bereich, der viel Raum fr Spekulation ber Mglichkeiten und Vorteile l t. Der Internet-Handel wird entweder als Ergnzung zu traditionellen Modellen gesehen oder als vllig neue Art der Geschftsabwicklung. Eines ist jedoch sicher: bisher ist nur wenig bekannt ber erfolgreiche Marketingstrategien im Handel zwischen Unternehmen - einem in der Tat gr eren Geschftsbereich als der Handel zwischen Unternehmen und Endverbraucher. Gesttzt auf fundierte, tiefgreifende Forschung untersucht dieses Buch strategische Marketinganstze auf der Basis von Marketingtheorie und internationalen Fallstudien. Die systematische Analyse von Internet-Handelsmodellen ermglicht jedem Unternehmen, seine Transaktionen besser zu organisieren und zu erkennen, wo seine Einnahmequellen liegen. (10/99)

About the author

Paul H. Timmers is at the European Commission Information Society Directorate-General, Head of Sector for electronic commerce in the European Union's research and technology development and business pilot programme. He has also been Secretary to the G8 Global Marketplace for SMEs, a global collaboration to promote electronic commerce for small and medium-sized enterprises. Before joining the European Commission, Paul Timmers was manager of a software development and product management department in a large multinational computer and telecommunications firm. Dr Timmers holds a PhD in theoretical physics from the University of Nijmegen in the Netherlands and an MBA from Warwick Business School in the United Kingdom.