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Everyone's a Critic: Winning Customers in a Review-Driven World Hardcover - 2014
by Tancer, Bill
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Details
- Title Everyone's a Critic: Winning Customers in a Review-Driven World
- Author Tancer, Bill
- Binding Hardcover
- Edition International Ed
- Condition New
- Pages 246
- Volumes 1
- Language ENG
- Publisher Portfolio
- Date 2014-07-31
- Bookseller's Inventory # 52YZZZ01JEEO_ns
- ISBN 9781591846383 / 1591846382
- Weight 1 lbs (0.45 kg)
- Dimensions 9.1 x 6.3 x 1.1 in (23.11 x 16.00 x 2.79 cm)
- Dewey Decimal Code 658.802
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Summary
How businesses can harness the power of online consumer reviews
But some savvy businesses have figured out how to navigateand even profit fromthe new world of ubiquitous customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, revealing how sites like Yelp, TripAdvisor, and many others are changing the way we interact. Readers learn, for instance, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in New York City; and how one scrappy hotel figured out how to become the highest rated in London.
Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them.
More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.
But some savvy businesses have figured out how to navigateand even profit fromthe new world of ubiquitous customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, revealing how sites like Yelp, TripAdvisor, and many others are changing the way we interact. Readers learn, for instance, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in New York City; and how one scrappy hotel figured out how to become the highest rated in London.
Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them.