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The Experience Economy, With a New Preface by the Authors

The Experience Economy, With a New Preface by the Authors Hardback - 2019

by James H. Gilmore

  • New
  • Hardcover

Description

Hardback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a
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Details

  • Title The Experience Economy, With a New Preface by the Authors
  • Author James H. Gilmore
  • Binding Hardback
  • Condition New
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press
  • Date 2019-12-10
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # ria9781633697973_inp
  • ISBN 9781633697973 / 1633697975
  • Weight 1.3 lbs (0.59 kg)
  • Dimensions 9.3 x 6.3 x 1.2 in (23.62 x 16.00 x 3.05 cm)
  • Library of Congress subjects Marketing, Customer services
  • Library of Congress Catalog Number 2019023410
  • Dewey Decimal Code 658.56

About the author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University's Master's Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia's Darden School of Business.

You can visit the authors at:
strategichorizons.com/
linkedin.com/in/joepine
en.wikipedia.org/wiki/B._Joseph_Pine_II