Skip to content

Fables, Fashions, and Facts about Advertising: A Study of 28 Enduring Myths

Fables, Fashions, and Facts about Advertising: A Study of 28 Enduring Myths Paperback - 2003

by Jones, John Philip

  • Used
  • Good
  • Paperback

Description

Sage Publications, Inc, 2003. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Used - Good
NZ$17.30
FREE Shipping to USA Standard delivery: 4 to 8 days
More Shipping Options
Ships from ThriftBooks (Washington, United States)

Details

About ThriftBooks Washington, United States

Biblio member since 2018
Seller rating: This seller has earned a 4 of 5 Stars rating from Biblio customers.

From the largest selection of used titles, we put quality, affordable books into the hands of readers

Terms of Sale: 30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Browse books from ThriftBooks

From the publisher

John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works.

Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

Media reviews

Citations

  • Choice, 05/01/2004, Page 1707