Description:
Paperback. Very Good.
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Fables, Fashions, and Facts About Advertising Paperback - 2003
by John Philip Jones
From the publisher
Details
- Title Fables, Fashions, and Facts About Advertising
- Author John Philip Jones
- Binding Paperback
- Pages 328
- Volumes 1
- Language ENG
- Publisher Sage Publications, Inc
- Date 2003-11-20
- Features Bibliography, Glossary, Index
- ISBN 9780761927990 / 0761927999
- Weight 0.99 lbs (0.45 kg)
- Dimensions 8.92 x 6.04 x 0.69 in (22.66 x 15.34 x 1.75 cm)
- Library of Congress subjects Advertising
- Library of Congress Catalog Number 2003013582
- Dewey Decimal Code 659.1
Media reviews
Citations
- Choice, 05/01/2004, Page 1707
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
by Jones, John Philip
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
by Jones, John Philip
- Used
- Paperback
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- Paperback
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- 9780761927990 / 0761927999
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Fables, Fashions, and Facts about Advertising : A Study of 28 Enduring Myths
by Jones, John Philip
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780761927990 / 0761927999
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Dunfermline, Fife, United Kingdom
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SAGE Publications, Incorporated. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
by Jones, J. P.
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- 9780761927990 / 0761927999
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Lincoln, Lincolnshire, United Kingdom
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Sage Publications, Inc, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780761927990
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
by Jones, John Philip
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780761927990 / 0761927999
- Quantity Available
- 1
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Lincoln, Lincolnshire, United Kingdom
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NZ$17.26NZ$26.78 shipping to USA
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Sage Publications, Inc, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780761927990
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Fables, Fashions, and Facts about Advertising : A Study of 28 Enduring Myths
by Jones, John Philip
- Used
- Condition
- New
- ISBN 10 / ISBN 13
- 9780761927990 / 0761927999
- Quantity Available
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Mishawaka, Indiana, United States
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SAGE Publications, Incorporated. Used - Like New. Used book that is in almost brand-new condition.
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Fables, Fashions, and Facts about Advertising: A Study of 28 Enduring Myths
by Jones, John Philip
- Used
- Good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780761927990 / 0761927999
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Seattle, Washington, United States
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Sage Publications, Inc, 2003. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
by Jones, John Philip
- Used
- Good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780761927990 / 0761927999
- Quantity Available
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Newport Coast, California, United States
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Fables, Fashions, and Facts About Advertising
by John Philip Jones
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9780761927990 / 0761927999
- Quantity Available
- 3
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Woodside, New York, United States
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Sage Publications , pp. xvii + 310 . Papeback. New.
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
by John Philip Jones
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780761927990 / 0761927999
- Quantity Available
- 2
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Southport, Merseyside, United Kingdom
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NZ$159.89NZ$20.90 shipping to USA
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Description:
Paperback / softback. New. The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.
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