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Fables, Fashions, and Facts About Advertising
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Fables, Fashions, and Facts About Advertising Paperback - 2003

by John Philip Jones

From the publisher

John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works.

Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

Details

  • Title Fables, Fashions, and Facts About Advertising
  • Author John Philip Jones
  • Binding Paperback
  • Pages 328
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc
  • Date 2003-11-20
  • Features Bibliography, Glossary, Index
  • ISBN 9780761927990 / 0761927999
  • Weight 0.99 lbs (0.45 kg)
  • Dimensions 8.92 x 6.04 x 0.69 in (22.66 x 15.34 x 1.75 cm)
  • Library of Congress subjects Advertising
  • Library of Congress Catalog Number 2003013582
  • Dewey Decimal Code 659.1

Media reviews

Citations

  • Choice, 05/01/2004, Page 1707

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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

by Jones, John Philip

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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

by Jones, John Philip

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Fables, Fashions, and Facts about Advertising : A Study of 28 Enduring Myths
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Fables, Fashions, and Facts about Advertising : A Study of 28 Enduring Myths

by Jones, John Philip

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ISBN 10 / ISBN 13
9780761927990 / 0761927999
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

by Jones, J. P.

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Sage Publications, Inc, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780761927990
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

by Jones, John Philip

  • Used
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Paperback
ISBN 10 / ISBN 13
9780761927990 / 0761927999
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Sage Publications, Inc, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780761927990
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Fables, Fashions, and Facts about Advertising : A Study of 28 Enduring Myths
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Fables, Fashions, and Facts about Advertising : A Study of 28 Enduring Myths

by Jones, John Philip

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ISBN 10 / ISBN 13
9780761927990 / 0761927999
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Fables, Fashions, and Facts about Advertising: A Study of 28 Enduring Myths

Fables, Fashions, and Facts about Advertising: A Study of 28 Enduring Myths

by Jones, John Philip

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ISBN 10 / ISBN 13
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

by Jones, John Philip

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ISBN 10 / ISBN 13
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Fables, Fashions, and Facts About Advertising
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Fables, Fashions, and Facts About Advertising

by John Philip Jones

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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

by John Philip Jones

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Binding
Paperback
ISBN 10 / ISBN 13
9780761927990 / 0761927999
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Paperback / softback. New. The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.
Item Price
NZ$159.89
NZ$20.90 shipping to USA