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Fashion Brands: Branding Style from Armani to Zara
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Fashion Brands: Branding Style from Armani to Zara Paperback - 2012 - 3rd Edition

by Tungate, Mark

  • New
  • Paperback

This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.

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Kogan Page, 2012-11-28. Paperback. New.
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Details

  • Title Fashion Brands: Branding Style from Armani to Zara
  • Author Tungate, Mark
  • Binding Paperback
  • Edition number 3rd
  • Edition 3
  • Condition New
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2012-11-28
  • Features Bibliography, Index, Table of Contents
  • Bookseller's Inventory # 0749464461_new
  • ISBN 9780749464462 / 0749464461
  • Weight 0.83 lbs (0.38 kg)
  • Dimensions 9.06 x 6.29 x 0.53 in (23.01 x 15.98 x 1.35 cm)
  • Library of Congress subjects Branding (Marketing), Advertising - Fashion
  • Dewey Decimal Code 746.920

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Citations

  • Choice, 05/01/2013, Page 0

About the author

Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Adland and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.