Fashion Brands: Branding Style from Armani to Zara Paperback - 2012 - 3rd Edition
by Tungate, Mark
- Used
- very good
- Paperback
This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.
Description
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Details
- Title Fashion Brands: Branding Style from Armani to Zara
- Author Tungate, Mark
- Binding Paperback
- Edition number 3rd
- Edition 3
- Condition Used - Very Good
- Pages 240
- Volumes 1
- Language ENG
- Publisher Kogan Page
- Date 2012-10-30
- Features Bibliography, Index, Table of Contents
- Bookseller's Inventory # GOR007174148
- ISBN 9780749464462 / 0749464461
- Weight 0.83 lbs (0.38 kg)
- Dimensions 9.06 x 6.29 x 0.53 in (23.01 x 15.98 x 1.35 cm)
- Library of Congress subjects Branding (Marketing), Advertising - Fashion
- Dewey Decimal Code 746.920
Categories
Media reviews
Citations
- Choice, 05/01/2013, Page 0
