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HISTORY OF MARKETING SCIENCE, THE Hard cover - 2014
by Russell S. Winer
- New
- Hardcover
From the jacket flap
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.
Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Details
- Title HISTORY OF MARKETING SCIENCE, THE
- Author Russell S. Winer
- Binding Hard Cover
- Edition 1st Edition
- Condition New
- Pages 528
- Volumes 1
- Language ENG
- Publisher World Scientific Publishing Company, U.S.A
- Date 2014-08-28
- Bookseller's Inventory # ria9789814596473_pod
- ISBN 9789814596473 / 9814596477
- Weight 1.92 lbs (0.87 kg)
- Dimensions 9 x 6 x 1.13 in (22.86 x 15.24 x 2.87 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress Catalog Number 2014009472
- Dewey Decimal Code 381.1
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The History of Marketing Science World Scientific-Now Publishers Series in Business: Volume 3
by Russell S Winer ,
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History Of Marketing Science, The
by Russell S. Winer
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- Hardcover
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The History of Marketing Science
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The History of Marketing Science
by Winer, Russell S. (Editor)/ Neslin, Scott A. (Editor)
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World Scientific Pub Co Inc, 2014. Hardcover. New. 300 pages. 9.25x6.25x1.25 inches.
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