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Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

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Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

by Feig, Barry; Moss, Joan-Marie

  • Used
  • Paperback
Condition
Very good +
ISBN 10
1520468261
ISBN 13
9781520468266
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Carrollton, Georgia, United States
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About This Item

Albuquerque: Barry Feig's Center for Product Success, 2017. Paperback. Very good +. Paperback. 9" X 6". iii, 262pp. Very mild shelf wear to covers, corners, and edges of pictorial paper wraps. Pages are clean and unmarked. Binding is sound.

ABOUT THIS BOOK:
Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Neuromarketing helps marketers discover "buy buttons" that are hard wired into a persons head.(Publisher).

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Details

Bookseller
Underground Books, ABAA US (US)
Bookseller's Inventory #
12470
Title
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
Author
Feig, Barry; Moss, Joan-Marie
Format/Binding
Paperback
Book Condition
Used - Very good +
Quantity Available
1
ISBN 10
1520468261
ISBN 13
9781520468266
Publisher
Barry Feig's Center for Product Success
Place of Publication
Albuquerque
Date Published
2017

Terms of Sale

Underground Books, ABAA

30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Underground Books, ABAA

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2009
Carrollton, Georgia

About Underground Books, ABAA

Underground Books is an online rare and antiquarian bookshop as well as a brick and mortar general bookstore of the same name in downtown Carrollton, Georgia. Sister store Hills & Hamlets Bookshop is located in the nearby planned eco-community of Serenbe.

Co-owners Josh Niesse and Megan Bell met in 2011, just 10 days or so after Josh opened the doors of Underground Books, literally underground, several steps below street level in a 100-year-old basement in our historic downtown. Megan, an English student at the University of West Georgia, walked in, fell down the rabbit hole, and never left! Reader, we married in May of 2014, under the book arch that now resides at the bookshop. We are both proud alumni of the Colorado Antiquarian Book Seminar (CABS), and Megan additionally of Rare Book School at the University of Virginia and of the ABAA Women's Initiative Mentorship Program.

We have two open bookshops that carry new, used, bargain, rare, and antiquarian books, as well as our online office, impossible without our incredible team of booksellers, including two fellow CABS graduates, Miranda McMillan and Suzanne Carnes.

Like many booksellers with open brick-and-mortar stores, we are passionate generalists, but our specialties are in decorative publisher's cloth bindings; fairy tales, folklore, and mythology; popular science and natural history; the occult; and fine press books.

Glossary

Some terminology that may be used in this description includes:

Shelf Wear
Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
Edges
The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...

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