![How Advertising Works: The Role of Research](https://d3525k1ryd2155.cloudfront.net/h/659/901/1536901659.0.m.jpg)
How Advertising Works: The Role of Research Paperback / softback - 1998 - 1st Edition
by John Philip Jones
- New
- Paperback
Description
New
NZ$328.90
NZ$20.95
Shipping to USA
Standard delivery: 14 to 21 days
More Shipping Options
Standard delivery: 14 to 21 days
Ships from The Saint Bookstore (Merseyside, United Kingdom)
Details
- Title How Advertising Works: The Role of Research
- Author John Philip Jones
- Binding Paperback / softback
- Edition number 1st
- Edition 1
- Condition New
- Pages 368
- Volumes 1
- Language ENG
- Publisher Sage Publications, USA
- Date 1998-06-10
- Bookseller's Inventory # B9780761912415
- ISBN 9780761912415 / 076191241X
- Weight 1.3 lbs (0.59 kg)
- Dimensions 9.03 x 6.01 x 0.9 in (22.94 x 15.27 x 2.29 cm)
- Library of Congress subjects Advertising, Advertising - Research
- Library of Congress Catalog Number 98-8871
- Dewey Decimal Code 659.1
About The Saint Bookstore Merseyside, United Kingdom
Biblio member since 2018
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
First line
In 1967, at a seminar on advertising research organized by the European Society for Opinion and Marketing Research (ESOMAR), I gave an invited paper titled, "What Do We Know About How Advertising Works?"