[HOW TO CREATE NEWSPAPER HEADLINES] Zagolovok v gazete [i.e. Newspaper Headlines]

Leningrad: Lenizdat, 1947. 87 pp.: ill. In original publisher's printed wrappers. Covers and spine partly detached from block, some rusty stains on back cover, minor tear of spine, otherwise very good.

Scarce. First edition. One of the first Soviet works on the typographic production of newspaper headlines written by the leading Soviet theoretician of book production.
Written by Boris Vyazemskiy in 1947, this book represents one of the first Soviet attempts at shedding light on the typographic production of newspaper headlines. The edition consists of five sections: newspaper headlines, lettering, its measurement and elements, font, font difference in style, and headline design. In the first chapter of the book, the author concentrates on the newspaper headlines and 'hats' and underlines the importance of the correlation of the two with the content of the material. The following sections focus on typographic means of headline design and methods of their marking. From the typographic systems of measurement to the name of the font units, the book provides information on such basic elements of the production of newspaper headlines as differences in fonts by slant, density, and line density. A separate chapter is dedicated to differences in font styles, which the author divides into two categories: typefaces and font series. Here, the author offers a brief description of the most widely-used fonts and indicates the units most frequently applied to the newspaper design. The last section of the book, Headline Design, centers around such topics as the size of the headline, the combination of fonts, flags, subheading, rubrics, etc. The author provides information on the production of each element and features numerous examples of their proper usage. The edition is supplemented with samples and weight tables of standard and non-standard newspaper headlines.
One of the first theoreticians of book production and design, Boris Vyazemsky graduated from the Economic faculty of the Petrograd Polytechnic Institute in 1919. Boris began his journalistic career in 1923 in the Krasnaya Zvezda [i.e. Red Star] newspaper, where he worked until 1926, first as a literary officer, then as an executive secretary. In the following years, Vyazemsky was an executive editor of the Smena [i.e: Shift] newspaper (1926-1931), a war correspondent in the front-line newspapers Na strazhe Rodiny [i.e. On the Guard of the Motherland] and Leninsky Put' [i.e Lenin's Path], a literary employee in the newspaper Stalinskaya putevka [i.e. Stalin's Pass], etc. In 1950, Vyazemsky moved to the full-time position of assistant professor of the department of theory and practice of the Soviet press at Leningrad State University. In 1969, he was transferred to the acting head of the department of production and design of the newspaper. He held this position until his retirement in 1975. Vyazemsky is the author of numerous articles and books includingTekhnicheskoye oformleniye gazety [i.e. Technical Design of the Newspaper], Praktika gazetnoy korrektury [i.e. Practice of Newspaper Proofreading], etc.
Overall, an interesting edition dedicated to the typographic production of newspaper headlines.

No copies found in Worldcat.