HUG YOUR CUSTOMERS - The Proven Way to Personalize Sales and Achieve Astounding Results
by Mitchell, Jack
- Used
- near fine
- Hardcover
- Signed
- Condition
- Near Fine/Near Fine
- ISBN 10
- 1401300340
- ISBN 13
- 9781401300340
- Seller
-
Burlington, Ontario, Canada
Payment Methods Accepted
About This Item
Synopsis
HUG YOUR CUSTOMERS is about customer service and how Jack Mitchell has practiced it by extending “hugs” -- unexpected extras, from knowing each customers name, along with their family members and clothing preferences, to handing out free coffee and newspapers on the Greenwich commuter train platform to say thanks (and by extension “Shop at Mitchells”). Mitchell looks at sales as being about something other than the product. You’re not selling clothing, you’re selling the relationship. That’s why on Saturdays, many people come to Mitchells just to see what’s going on. In the summer, he’s giving away hot dogs. Any time a regular customer walks in, the sales staff knows his name, spouse’s and kids’ names, clothing preferences and last purchase.
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Details
- Bookseller
- W. Fraser Sandercombe (CA)
- Bookseller's Inventory #
- 221452
- Title
- HUG YOUR CUSTOMERS - The Proven Way to Personalize Sales and Achieve Astounding Results
- Author
- Mitchell, Jack
- Format/Binding
- Hardcover
- Book Condition
- Used - Near Fine
- Jacket Condition
- Near Fine
- Edition
- Later Printing
- ISBN 10
- 1401300340
- ISBN 13
- 9781401300340
- Publisher
- Hyperion Books
- Place of Publication
- New York
- Date Published
- 2003
- Size
- 8vo
- Keywords
- sales; selling; business; marketing;
Terms of Sale
W. Fraser Sandercombe
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About the Seller
W. Fraser Sandercombe
About W. Fraser Sandercombe
Glossary
Some terminology that may be used in this description includes:
- Title Page
- A page at the front of a book which may contain the title of the book, any subtitles, the authors, contributors, editors, the...
- Headband
- A strip of colored material attached to the text block at the top of the spine of a hard cover book. The same treatment applied...
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...