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I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

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I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

by Bliss, Jeanne

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  • Paperback
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New
ISBN 10
159184441X
ISBN 13
9781591844419
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About This Item

Portfolio, 2011-10-25. Paperback. New.

Synopsis

Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your business—as Wegman’s and Harley-Davidson have for decades and as relatively new companies like Zipcar and Zappos are doing right now. After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion: • Decide to believe • Decide with clarity of purpose • Decide to be real • Decide to be there • Decide to say “sorry” Her examples and advice will help readers sustain growth and profit even in a tough economy.

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Details

Bookseller
Mediaoutletdeal1 US (US)
Bookseller's Inventory #
159184441X_new
Title
I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
Author
Bliss, Jeanne
Format/Binding
Paperback
Book Condition
New New
Quantity Available
777
ISBN 10
159184441X
ISBN 13
9781591844419
Publisher
Portfolio
Place of Publication
East Rutherford, Nj, U.s.a.
Date Published
2011-10-25

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About the Seller

Mediaoutletdeal1

Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Biblio member since 2014
Fairfax Station, Virginia

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