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The IABC Handbook of Organizational Communication – A Guide to Internal Communication, Public Relations, Marketing, and Leadership 2e

The IABC Handbook of Organizational Communication – A Guide to Internal Communication, Public Relations, Marketing, and Leadership 2e

The IABC Handbook of Organizational Communication – A Guide to Internal
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The IABC Handbook of Organizational Communication – A Guide to Internal Communication, Public Relations, Marketing, and Leadership 2e

by Gillis, Tamara

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  • Hardcover
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New
ISBN 10
0470894067
ISBN 13
9780470894064
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About This Item

Jossey-Bass Inc Pub, 2011. Hardcover. New. 2nd edition. 400 pages. 9.25x7.32x1.58 inches.

Synopsis

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types--large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

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Details

Bookseller
Revaluation Books GB (GB)
Bookseller's Inventory #
x-0470894067
Title
The IABC Handbook of Organizational Communication – A Guide to Internal Communication, Public Relations, Marketing, and Leadership 2e
Author
Gillis, Tamara
Format/Binding
Hardcover
Book Condition
New New
Quantity Available
2
ISBN 10
0470894067
ISBN 13
9780470894064
Publisher
Jossey-Bass Inc Pub
Date Published
2011

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About the Seller

Revaluation Books

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Exeter, Devon

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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