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Leveraging Japan: Marketing to the New Asia
by Fields, George
- Used
- Hardcover
- Condition
- Very Good/Very Good
- ISBN 10
- 078794663X
- ISBN 13
- 9780787946630
- Seller
-
Tokyo, Japan
Payment Methods Accepted
About This Item
US: Jossey-Bass, 1999. Hardcover. Very Good/Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets.
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Details
- Bookseller
- Infinity Books Japan (JP)
- Bookseller's Inventory #
- RWARE0000047925
- Title
- Leveraging Japan: Marketing to the New Asia
- Author
- Fields, George
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good/Very Good
- Quantity Available
- 1
- ISBN 10
- 078794663X
- ISBN 13
- 9780787946630
- Publisher
- Jossey-Bass
- Place of Publication
- US
- Date Published
- 1999
- Bookseller catalogs
- Japan / Business;
Terms of Sale
Infinity Books Japan
We return books after seven days, if the customer is not 100% happy with our transaction.
About the Seller
Infinity Books Japan
Biblio member since 2006
Tokyo
About Infinity Books Japan
Infinity Books Japan,was founded in the year 2002, we pride ourselves in being there for our customers, we deal in, used, rare, out of print and first editions.
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