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Leveraging Japan: Marketing to the New Asia

Leveraging Japan: Marketing to the New Asia

Leveraging Japan: Marketing to the New Asia
Stock Photo: Cover May Be Different

Leveraging Japan: Marketing to the New Asia

by Fields, George

  • Used
  • Hardcover
Condition
Very Good/Very Good
ISBN 10
078794663X
ISBN 13
9780787946630
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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About This Item

US: Jossey-Bass, 1999. Hardcover. Very Good/Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets.

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Details

Bookseller
Infinity Books Japan JP (JP)
Bookseller's Inventory #
RWARE0000047925
Title
Leveraging Japan: Marketing to the New Asia
Author
Fields, George
Format/Binding
Hardcover
Book Condition
Used - Very Good/Very Good
Quantity Available
1
ISBN 10
078794663X
ISBN 13
9780787946630
Publisher
Jossey-Bass
Place of Publication
US
Date Published
1999
Bookseller catalogs
Japan / Business;

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Infinity Books Japan

We return books after seven days, if the customer is not 100% happy with our transaction.

About the Seller

Infinity Books Japan

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2006
Tokyo

About Infinity Books Japan

Infinity Books Japan,was founded in the year 2002, we pride ourselves in being there for our customers, we deal in, used, rare, out of print and first editions.

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