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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, Malcolm

  • Used
  • Acceptable
  • Paperback
Condition
Acceptable
ISBN 10
0749451491
ISBN 13
9780749451493
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About This Item

Kogan Page, 2007. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0749451491I5N00
Title
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Author
McDonald, Malcolm
Format/Binding
Paperback
Book Condition
Used - Acceptable
Quantity Available
1
ISBN 10
0749451491
ISBN 13
9780749451493
Publisher
Kogan Page
Place of Publication
U.s.a
Date Published
2007

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Acceptable
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