Marketing Imagination: New, Expanded Edition
by Levitt, I.M
- Used
- good
- Paperback
- Condition
- Good
- ISBN 10
- 0029190908
- ISBN 13
- 9780029190906
- Seller
-
Tokyo, Japan
Payment Methods Accepted
About This Item
US: Free Press, 1987. Paperback. Good. Since its publication in 1983, The Marketing Imagination has been widely pr aised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Lev itt - renowned as the Harvard Business School's "guru of marketing" - has n ewly expanded his original work to recap the developing globalization debat e and to respond to his critics. He has also added his famed McKinsey Award -winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between i nnovation and imitation. As before, this new edition of The Marketing Imagi nation shows Levitt at his best - sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
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Details
- Bookseller
- Infinity Books Japan (JP)
- Bookseller's Inventory #
- RWARE0000055925
- Title
- Marketing Imagination: New, Expanded Edition
- Author
- Levitt, I.M
- Format/Binding
- Paperback
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0029190908
- ISBN 13
- 9780029190906
- Publisher
- Free Press
- Place of Publication
- US
- Date Published
- 1987
- Bookseller catalogs
- Business / Marketing;
Terms of Sale
Infinity Books Japan
We return books after seven days, if the customer is not 100% happy with our transaction.
About the Seller
Infinity Books Japan
Biblio member since 2006
Tokyo
About Infinity Books Japan
Infinity Books Japan,was founded in the year 2002, we pride ourselves in being there for our customers, we deal in, used, rare, out of print and first editions.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...