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Marketing Imagination: New, Expanded Edition

Marketing Imagination: New, Expanded Edition

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Marketing Imagination: New, Expanded Edition

by Levitt, I.M

  • Used
  • good
  • Paperback
Condition
Good
ISBN 10
0029190908
ISBN 13
9780029190906
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About This Item

US: Free Press, 1987. Paperback. Good. Since its publication in 1983, The Marketing Imagination has been widely pr aised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Lev itt - renowned as the Harvard Business School's "guru of marketing" - has n ewly expanded his original work to recap the developing globalization debat e and to respond to his critics. He has also added his famed McKinsey Award -winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between i nnovation and imitation. As before, this new edition of The Marketing Imagi nation shows Levitt at his best - sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

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Details

Bookseller
Infinity Books Japan JP (JP)
Bookseller's Inventory #
RWARE0000055925
Title
Marketing Imagination: New, Expanded Edition
Author
Levitt, I.M
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0029190908
ISBN 13
9780029190906
Publisher
Free Press
Place of Publication
US
Date Published
1987
Bookseller catalogs
Business / Marketing;

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Infinity Books Japan

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About the Seller

Infinity Books Japan

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2006
Tokyo

About Infinity Books Japan

Infinity Books Japan,was founded in the year 2002, we pride ourselves in being there for our customers, we deal in, used, rare, out of print and first editions.

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