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Marketing Management

Marketing Management

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Marketing Management

by Dawn Iacobucci

  • New
  • Paperback
Condition
New
ISBN 10
1337271128
ISBN 13
9781337271127
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About This Item

Paperback / softback. New. Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today's marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today's managers must make every day.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9781337271127
Title
Marketing Management
Author
Dawn Iacobucci
Format/Binding
Paperback / softback
Book Condition
New New
Quantity Available
9
Binding
Paperback
ISBN 10
1337271128
ISBN 13
9781337271127
Publisher
South-western College Pub
This edition first published
2017-07

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The Saint Bookstore

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

About The Saint Bookstore

The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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