Marketing Management: by Iacobucci, Dawn

Cengage Learning, 2021-08-02. Paperback. Good. 0.6299 in x 10.0000 in x 7.9921 in. Good condition books may contain minor shelf wear or stickers on the cover. Used books do not contain access codes or supplements unless noted.

Cengage Learning, 2021. Paperback. New. 6th edition. 336 pages. 9.10x7.30x0.60 inches.

New. Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.

Cengage Learning, 2021-08-02. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking

100% BRAND NEW STUDENT Edition / Mint condition / Never been read / Shipped out in one business day with free tracking.