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Marketing Management

Marketing Management

Marketing Management
Stock Photo: Cover May Be Different

Marketing Management

by Kotler, Philip

  • Used
  • Hardcover
Condition
Like New
ISBN 10
0130336297
ISBN 13
9780130336293
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About This Item

Prentice Hall, 2002. Hardcover. Like New. Former library book; Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0130336297I2N10
Title
Marketing Management
Author
Kotler, Philip
Format/Binding
Hardcover
Book Condition
New
Quantity Available
1
ISBN 10
0130336297
ISBN 13
9780130336293
Publisher
Prentice Hall
Place of Publication
Upper Saddle River, N.J
Date Published
2002
LCCN
2002022481

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...

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